{"id":642,"date":"2026-09-25T18:59:51","date_gmt":"2026-09-25T18:59:51","guid":{"rendered":"https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/brand-identity\/"},"modified":"2026-10-02T22:52:38","modified_gmt":"2026-10-02T22:52:38","slug":"brand-identity","status":"publish","type":"page","link":"https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/fr\/brand-identity\/","title":{"rendered":"Identit\u00e9 de marque"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"642\" class=\"elementor elementor-642 elementor-582\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e940e59 e-con-full nd-br-announce e-flex e-con e-parent\" data-id=\"e940e59\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-35a033f e-con-boxed e-flex e-con e-child\" data-id=\"35a033f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-141c93c elementor-widget elementor-widget-text-editor\" data-id=\"141c93c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color:#F16F80;\">&#9679;<\/span> R\u00e9servations ouvertes pour les <b style=\"color:#fff;font-weight:500;\">sprints de marque T3<\/b> &middot; 6&ndash;10 semaines, tarif fixe, bilingue EN\/FR-CA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be1b5a3 nd-behaviour elementor-widget elementor-widget-html\" data-id=\"be1b5a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\n(function(){\n  var d=document, r=d.documentElement;\n  try{\n    if(!('IntersectionObserver' in window)) return;\n    if(window.matchMedia && matchMedia('(prefers-reduced-motion: reduce)').matches) return;\n    r.className += ' ndrv';\n  }catch(e){ return; }\n  function counts(el){\n    var ns = el.querySelectorAll('.nd-count[data-count]');\n    for(var i=0;i<ns.length;i++){ (function(c){\n      var end = parseFloat(c.getAttribute('data-count'));\n      if(isNaN(end)) return;\n      var t0 = null, dur = 1400; c.textContent = '0';\n      function tick(now){ if(t0===null) t0=now;\n        var p = Math.min(1,(now-t0)\/dur);\n        c.textContent = Math.round(end*(1-Math.pow(1-p,3)));\n        if(p<1) requestAnimationFrame(tick); else c.textContent = String(end); }\n      requestAnimationFrame(tick);\n    })(ns[i]); }\n  }\n  function reveal(el){ if(el.className.indexOf('nd-in')>-1) return; el.className += ' nd-in'; counts(el); }\n  function showAll(){ var a=d.querySelectorAll('.nd-rv'); for(var i=0;i<a.length;i++) reveal(a[i]); }\n  function init(){\n    try{\n      var els = d.querySelectorAll('.nd-rv');\n      var io = new IntersectionObserver(function(en){\n        for(var i=0;i<en.length;i++){ if(en[i].isIntersecting){ reveal(en[i].target); io.unobserve(en[i].target); } }\n      }, { threshold:0.12, rootMargin:'0px 0px -8% 0px' });\n      for(var i=0;i<els.length;i++){\n        if(els[i].getBoundingClientRect().top < innerHeight) reveal(els[i]); else io.observe(els[i]); }\n      d.addEventListener('visibilitychange', function(){ if(d.visibilityState==='hidden') showAll(); });\n    }catch(e){ showAll(); }\n  }\n  if(d.readyState!=='loading') init(); else d.addEventListener('DOMContentLoaded', init);\n  setTimeout(showAll, 4000);\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e1dbe8 e-con-full nd-br-crumbs e-flex e-con e-parent\" data-id=\"9e1dbe8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ba6a3e1 e-con-boxed e-flex e-con e-child\" data-id=\"ba6a3e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb618a7 elementor-widget elementor-widget-text-editor\" data-id=\"eb618a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-crumbs\"><a href=\"\/\">Accueil<\/a><span class=\"sep\">\/<\/span><a href=\"\/services\/\">Services<\/a><span class=\"sep\">\/<\/span><b>Identit\u00e9 de marque<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72e0af6 e-con-full nd-br-hero e-flex e-con e-parent\" data-id=\"72e0af6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-52101e8 e-con-boxed e-flex e-con e-child\" data-id=\"52101e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-18d09db e-con-full e-flex e-con e-child\" data-id=\"18d09db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-05e543f e-con-full e-flex e-con e-child\" data-id=\"05e543f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7db4d49 nd-rv elementor-widget elementor-widget-text-editor\" data-id=\"7db4d49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-eyebrow\"><b>&#9679;<\/b> Strat\u00e9gie de marque &middot; design d\u2019identit\u00e9 &middot; lignes directrices<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b48716 nd-rv nd-rv-d1 elementor-widget elementor-widget-heading\" data-id=\"2b48716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Un design d\u2019<span class=\"nd-kw\">identit\u00e9 de marque<\/span> qui inspire la confiance des <span class=\"nd-i\">entreprises<\/span> \u2014 livr\u00e9 en dix semaines<span class=\"nd-dot\"><\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e058384 nd-rv nd-rv-d2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e058384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nous cr\u00e9ons des <b>syst\u00e8mes d\u2019identit\u00e9 de marque<\/b> pour des clients B2B et PME qui doivent para\u00eetre \u00e0 la hauteur de l\u2019entreprise qu\u2019ils deviennent. Strat\u00e9gie, naming, design de logo, typographie, couleur, ton de voix et guide \u00e9crit &mdash; livr\u00e9s \u00e0 tarif fixe, bilingue EN\/FR, avec les fichiers source et les droits de propri\u00e9t\u00e9 intellectuelle entre vos mains au moment de la remise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-217f7f9 e-con-full nd-hero-cta nd-rv nd-rv-d3 e-flex e-con e-child\" data-id=\"217f7f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efcaa60 elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"efcaa60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#cta\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">R\u00e9server une d\u00e9couverte de marque \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa5587d elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"aa5587d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#deliverables\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir ce qui est livr\u00e9<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2689842 nd-hero-note elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"2689842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sprint typique &middot; 6&ndash;10 semaines &middot; 18 k$ CA&ndash;120 k$ CA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4023cb6 e-con-full nd-hero-side e-flex e-con e-child\" data-id=\"4023cb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1136c3d nd-hero-fig nd-rv nd-rv-d2 elementor-widget elementor-widget-image\" data-id=\"1136c3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1344\" height=\"752\" src=\"https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/wp-content\/uploads\/2026\/09\/433ee7e6-5678-41b6-b379-b8c515a48c6d.jpg.webp\" class=\"attachment-full size-full wp-image-579\" alt=\"Designer laying out brand guideline pages, type specimens, a navy card and a crimson swatch on an oak studio table\" srcset=\"https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/wp-content\/uploads\/2026\/09\/433ee7e6-5678-41b6-b379-b8c515a48c6d.jpg.webp 1344w, https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/wp-content\/uploads\/2026\/09\/433ee7e6-5678-41b6-b379-b8c515a48c6d-300x168.jpg.webp 300w, https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/wp-content\/uploads\/2026\/09\/433ee7e6-5678-41b6-b379-b8c515a48c6d-1024x573.jpg.webp 1024w, https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/wp-content\/uploads\/2026\/09\/433ee7e6-5678-41b6-b379-b8c515a48c6d-768x430.jpg.webp 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0dffe14 e-con-full nd-spec nd-rv nd-rv-d3 e-flex e-con e-child\" data-id=\"0dffe14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-568143a e-con-full nd-spec-head e-flex e-con e-child\" data-id=\"568143a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18e95f3 elementor-widget__width-grow elementor-widget elementor-widget-text-editor\" data-id=\"18e95f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sp\u00e9cimen d\u2019identit\u00e9 &middot; \u00e9chantillon<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-928c9ea elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"928c9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-spec-tag\">syst\u00e8me en direct<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a44198 e-con-full e-flex e-con e-child\" data-id=\"4a44198\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48c9009 elementor-widget elementor-widget-text-editor\" data-id=\"48c9009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-spec-mark\">Meridian<i><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2c5b9 elementor-widget elementor-widget-text-editor\" data-id=\"5e2c5b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-spec-rows\"><span><em>Logotype<\/em><b>Instrument Serif &middot; italique<\/b><\/span><span><em>Typographie syst\u00e8me<\/em><b>Geist &middot; 300 \/ 500<\/b><\/span><span><em>Palette centrale<\/em><span class=\"nd-spec-sw\"><i style=\"background:#0E1921;\"><\/i><i style=\"background:#1D3244;\"><\/i><i style=\"background:#E6E8EC;\"><\/i><i style=\"background:#CF1D3B;\"><\/i><\/span><\/span><span><em>Voix<\/em><b>Directe &middot; bilingue<\/b><\/span><span><em>Document de lignes directrices<\/em><b>78 pages &middot; PDF + Notion<\/b><\/span><span><em>Fichiers source<\/em><b>Figma &middot; transf\u00e9r\u00e9s<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3716667 e-con-full nd-br-strip e-flex e-con e-parent\" data-id=\"3716667\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9cbd102 e-con-boxed e-flex e-con e-child\" data-id=\"9cbd102\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-083d6eb e-con-full e-flex e-con e-child\" data-id=\"083d6eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a4bc81 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"9a4bc81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>62 identit\u00e9s de marque<\/b> livr\u00e9es &middot; 2012&ndash;2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4b884 elementor-widget__width-grow elementor-widget elementor-widget-text-editor\" data-id=\"5c4b884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-logos\"><span>Meridian<\/span><span class=\"s\">Halen &amp; Ord<\/span><span>Atlas Cargo<\/span><span class=\"s\">Quartier<\/span><span>Northkey<\/span><span class=\"s\">Cabane<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce3e7db elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"ce3e7db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>EN &middot; FR &middot; AR<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4ba273 e-con-full nd-br-deliv-a e-flex e-con e-parent\" data-id=\"a4ba273\" data-element_type=\"container\" data-e-type=\"container\" id=\"deliverables\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b8412fb e-con-boxed e-flex e-con e-child\" data-id=\"b8412fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-941a89d e-con-full nd-rv e-flex e-con e-child\" data-id=\"941a89d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-71cb851 e-con-full e-flex e-con e-child\" data-id=\"71cb851\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2da5575 elementor-widget elementor-widget-text-editor\" data-id=\"2da5575\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"nd-rule\"><\/span>Ce qu\u2019inclut une identit\u00e9 de marque<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f75dd4e elementor-widget elementor-widget-heading\" data-id=\"f75dd4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Neuf livrables. <span class=\"nd-i\">Un syst\u00e8me<\/span> que votre \u00e9quipe peut vraiment faire vivre.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-599aec2 e-con-full e-flex e-con e-child\" data-id=\"599aec2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68e3846 elementor-widget elementor-widget-text-editor\" data-id=\"68e3846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Une identit\u00e9 de marque, ce n\u2019est pas un logo &mdash; c\u2019est un syst\u00e8me de d\u00e9cisions que chaque future page, pr\u00e9sentation, contrat et pub reprend. Nous concevons le syst\u00e8me, r\u00e9digeons les r\u00e8gles et formons les personnes qui l\u2019utiliseront apr\u00e8s notre d\u00e9part.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd1124f e-con-full nd-grid e-flex e-con e-child\" data-id=\"fd1124f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d982b2a e-con-full nd-cell nd-rv e-flex e-con e-child\" data-id=\"d982b2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81ef2fb nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"81ef2fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-top\"><span>D.01 &middot; Strat\u00e9gie<\/span><span class=\"nd-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"8\"\/><path d=\"m15 9-2 4-4 2 2-4 4-2Z\"\/><\/svg><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f885170 elementor-widget elementor-widget-heading\" data-id=\"f885170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie de marque &amp; positionnement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1364c1 nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"e1364c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un document de positionnement \u00e9crit : pour qui vous \u00eates, ce que vous remplacez, ce que vous ne serez jamais. Il guide chaque d\u00e9cision de design qui suit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-978b081 elementor-widget elementor-widget-text-editor\" data-id=\"978b081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-chips\"><span>Positionnement<\/span><span>Carte des publics<\/span><span>Manifeste<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1362dd nd-t3 elementor-widget elementor-widget-text-editor\" data-id=\"f1362dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-list\"><li>Analyse concurrentielle<\/li><li>Entretiens clients &middot; 6&ndash;10<\/li><li>Strat\u00e9gie en une page<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-578d999 e-con-full nd-cell nd-rv nd-rv-d1 e-flex e-con e-child\" data-id=\"578d999\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c879cc2 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"c879cc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-top\"><span>D.02 &middot; Naming<\/span><span class=\"nd-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 20h4L19 9l-4-4L4 16v4Z\"\/><path d=\"m13.5 6.5 4 4\"\/><\/svg><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8ee921 elementor-widget elementor-widget-heading\" data-id=\"c8ee921\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Naming &amp; identit\u00e9 verbale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bdd7e4 nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"3bdd7e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nommage de produit, d\u2019entreprise ou de sous-marque avec pr\u00e9s\u00e9lection des marques de commerce et des domaines. Slogan, phrase de pr\u00e9sentation \u00e9clair et hi\u00e9rarchie des messages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ad074a elementor-widget elementor-widget-text-editor\" data-id=\"4ad074a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-chips\"><span>Pistes de nom<\/span><span>Slogan<\/span><span>MC valid\u00e9e<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd8d00 nd-t3 elementor-widget elementor-widget-text-editor\" data-id=\"5bd8d00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-list\"><li>30+ pistes de nom<\/li><li>V\u00e9rification USPTO \/ CIPO<\/li><li>Disponibilit\u00e9 du domaine<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef1afb5 e-con-full nd-cell nd-rv nd-rv-d2 e-flex e-con e-child\" data-id=\"ef1afb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57846d7 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"57846d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-top\"><span>D.03 &middot; Logo<\/span><span class=\"nd-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><rect x=\"4\" y=\"4\" width=\"16\" height=\"16\" rx=\"2\"\/><path d=\"M4 12h16M12 4v16\"\/><circle cx=\"12\" cy=\"12\" r=\"4\"\/><\/svg><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-630c71e elementor-widget elementor-widget-heading\" data-id=\"630c71e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Syst\u00e8me de logo &amp; marques<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc45400 nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"fc45400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Logotype principal, monogramme, favicon, avatar social &mdash; et la grille de construction qui permet \u00e0 l\u2019\u00e9quipe de faire \u00e9voluer correctement chaque variante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb3e988 elementor-widget elementor-widget-text-editor\" data-id=\"cb3e988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-marks\"><span class=\"a\">Aa<i><\/i><\/span><span class=\"b\">aa<i><\/i><\/span><span class=\"c\">A.A<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68bcbae nd-t3 elementor-widget elementor-widget-text-editor\" data-id=\"68bcbae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-list\"><li>3 concepts de logo<\/li><li>Grille de construction<\/li><li>Espace libre + minimums<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13e739d e-con-full nd-br-deliv-b e-flex e-con e-parent\" data-id=\"13e739d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-42eec77 e-con-boxed e-flex e-con e-child\" data-id=\"42eec77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f862a1f e-con-full nd-grid e-flex e-con e-child\" data-id=\"f862a1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-59709bf e-con-full nd-cell nd-rv e-flex e-con e-child\" data-id=\"59709bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f47ac60 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"f47ac60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-top\"><span>D.04 &middot; Typographie<\/span><span class=\"nd-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 6V4h14v2M12 4v16M9 20h6\"\/><\/svg><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80d39d3 elementor-widget elementor-widget-heading\" data-id=\"80d39d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Syst\u00e8me typographique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c45cdf9 nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"c45cdf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Polices de caract\u00e8res assorties avec licences compl\u00e8tes, une \u00e9chelle typographique, des jumelages titre\/corps et un dimensionnement s\u00e9curitaire bilingue pour l\u2019extension fran\u00e7aise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d28069 elementor-widget elementor-widget-text-editor\" data-id=\"4d28069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-typestack\"><span class=\"s\">Aa<\/span><span>Aa<\/span><span class=\"m\">AA<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-666b233 nd-t3 elementor-widget elementor-widget-text-editor\" data-id=\"666b233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-list\"><li>2&ndash;3 associations de polices<\/li><li>Licences prises en charge<\/li><li>\u00c9chelle EN \/ FR-CA<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-817f1aa e-con-full nd-cell nd-rv nd-rv-d1 e-flex e-con e-child\" data-id=\"817f1aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16186ed nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"16186ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-top\"><span>D.05 &middot; Couleur<\/span><span class=\"nd-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"9\" cy=\"9\" r=\"5\"\/><circle cx=\"15\" cy=\"9\" r=\"5\"\/><circle cx=\"12\" cy=\"15\" r=\"5\"\/><\/svg><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8a072b elementor-widget elementor-widget-heading\" data-id=\"c8a072b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Syst\u00e8me de couleurs &amp; jetons<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ac94dd nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"3ac94dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Palettes primaires, secondaires et signal\u00e9tiques avec v\u00e9rifications de contraste WCAG-AA. Jetons livr\u00e9s en CSS, en variables Figma et en fichier JSON.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89f56ea elementor-widget elementor-widget-text-editor\" data-id=\"89f56ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-swatches\"><i style=\"background:#0E1921;\"><\/i><i style=\"background:#1D3244;\"><\/i><i style=\"background:#92AABF;\"><\/i><i style=\"background:#E6E8EC;\"><\/i><i style=\"background:#CF1D3B;\"><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb4897f nd-t3 elementor-widget elementor-widget-text-editor\" data-id=\"fb4897f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-list\"><li>10&ndash;14 jetons de couleur<\/li><li>V\u00e9rifi\u00e9 WCAG-AA<\/li><li>CSS &middot; Figma &middot; JSON<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5ebd91 e-con-full nd-cell nd-rv nd-rv-d2 e-flex e-con e-child\" data-id=\"b5ebd91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8d1373 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"e8d1373\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-top\"><span>D.06 &middot; Voix<\/span><span class=\"nd-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 5h16v11H9l-5 4V5Z\"\/><path d=\"M8 10h8M8 13h5\"\/><\/svg><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ab12a elementor-widget elementor-widget-heading\" data-id=\"d4ab12a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Voix &amp; ton<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58954ce nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"58954ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Principes de voix \u00e9crite, exemples \u00e0 faire\/\u00e0 \u00e9viter et liste de vocabulaire. Calibr\u00e9 s\u00e9par\u00e9ment pour EN et FR-CA &mdash; le fran\u00e7ais n\u2019est pas une traduction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ac7f7f elementor-widget elementor-widget-text-editor\" data-id=\"5ac7f7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-chips\"><span>Axes de voix<\/span><span>Glossaire<\/span><span>EN + FR<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4390c7 nd-t3 elementor-widget elementor-widget-text-editor\" data-id=\"c4390c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-list\"><li>4 principes de voix<\/li><li>30+ phrases d\u2019exemple<\/li><li>Calibration bilingue<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8f3ad1 e-con-full nd-cell nd-rv e-flex e-con e-child\" data-id=\"c8f3ad1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea16af1 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"ea16af1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-top\"><span>D.07 &middot; Iconographie<\/span><span class=\"nd-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><rect x=\"4\" y=\"4\" width=\"7\" height=\"7\" rx=\"1\"\/><circle cx=\"16.5\" cy=\"7.5\" r=\"3.5\"\/><path d=\"M4 20l3.5-6 3.5 6H4Z\"\/><rect x=\"13\" y=\"13\" width=\"7\" height=\"7\" rx=\"3.5\"\/><\/svg><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e23710 elementor-widget elementor-widget-heading\" data-id=\"8e23710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Iconographie &amp; images<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c43495e nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"c43495e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>R\u00e8gles de construction des ic\u00f4nes, ensemble de d\u00e9part de 24 ic\u00f4nes, direction artistique photo et politique d\u2019illustration, le cas \u00e9ch\u00e9ant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9cdbdd elementor-widget elementor-widget-text-editor\" data-id=\"a9cdbdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-chips\"><span class=\"d\">Trait de 1.5px<\/span><span>24 \/ 32 \/ 48<\/span><span>Brief photo<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a84db3 nd-t3 elementor-widget elementor-widget-text-editor\" data-id=\"2a84db3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-list\"><li>Ensemble de 24 ic\u00f4nes<\/li><li>R\u00e8gles de construction<\/li><li>Document de direction photo<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eda1ffc e-con-full nd-cell nd-rv nd-rv-d1 e-flex e-con e-child\" data-id=\"eda1ffc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-732ee25 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"732ee25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-top\"><span>D.08 &middot; Mouvement<\/span><span class=\"nd-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3 17c3 0 4-10 9-10s6 10 9 10\"\/><circle cx=\"12\" cy=\"7\" r=\"1.5\"\/><\/svg><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4025403 elementor-widget elementor-widget-heading\" data-id=\"4025403\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Principes de mouvement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f37375 nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"7f37375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Courbes d\u2019acc\u00e9l\u00e9ration, \u00e9chelle des dur\u00e9es et trois motifs de mouvement signatures &mdash; les moments o\u00f9 votre marque doit se ressentir comme elle-m\u00eame.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0784cb2 elementor-widget elementor-widget-text-editor\" data-id=\"0784cb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-chips\"><span>Acc\u00e9l\u00e9ration<\/span><span>Dur\u00e9es<\/span><span class=\"a\">3 motifs<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c31323 nd-t3 elementor-widget elementor-widget-text-editor\" data-id=\"4c31323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-list\"><li>Jetons de mouvement<\/li><li>Fichiers sources Lottie<\/li><li>Repli en mode mouvement r\u00e9duit<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ef9e11 e-con-full nd-cell nd-rv nd-rv-d2 e-flex e-con e-child\" data-id=\"1ef9e11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83797fa nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"83797fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-top\"><span>D.09 &middot; Lignes directrices<\/span><span class=\"nd-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 5a2 2 0 0 1 2-2h13v16H6a2 2 0 0 0-2 2V5Z\"\/><path d=\"M4 19a2 2 0 0 1 2-2h13M9 7h6M9 10h6\"\/><\/svg><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8274d8e elementor-widget elementor-widget-heading\" data-id=\"8274d8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Document de lignes directrices de marque<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2136497 nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"2136497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un document de lignes directrices de 60&ndash;90 pages en PDF et dans Notion. Les r\u00e8gles &mdash; et tout aussi important, les exemples d\u00e9taill\u00e9s &mdash; que votre \u00e9quipe consultera chaque jour.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5391f4d elementor-widget elementor-widget-text-editor\" data-id=\"5391f4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-chips\"><span>PDF<\/span><span>Notion<\/span><span>Biblioth\u00e8que Figma<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c726f6 nd-t3 elementor-widget elementor-widget-text-editor\" data-id=\"7c726f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-list\"><li>60&ndash;90 pages<\/li><li>Exemples d\u00e9taill\u00e9s<\/li><li>Copie modifiable dans Notion<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91115cc e-con-full nd-br-strat e-flex e-con e-parent\" data-id=\"91115cc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-442d411 e-con-boxed e-flex e-con e-child\" data-id=\"442d411\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc705da e-con-full nd-rv e-flex e-con e-child\" data-id=\"bc705da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d06f4c0 e-con-full e-flex e-con e-child\" data-id=\"d06f4c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5549af elementor-widget elementor-widget-text-editor\" data-id=\"d5549af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"nd-rule\"><\/span>D\u2019abord, la strat\u00e9gie de marque<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3ef9dc elementor-widget elementor-widget-heading\" data-id=\"a3ef9dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un logo est une <span class=\"nd-i\">cons\u00e9quence<\/span>. La strat\u00e9gie est la cause.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-345a427 e-con-full e-flex e-con e-child\" data-id=\"345a427\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f13f8d5 elementor-widget elementor-widget-text-editor\" data-id=\"f13f8d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nous refusons de commencer par l\u2019exploration visuelle. Chaque mandat d\u2019identit\u00e9 de marque d\u00e9bute par trois semaines de travail strat\u00e9gique &mdash; parce que les marques qui se lancent et qui s\u2019ancrent sont celles dont les choix visuels sont justifi\u00e9s par un argument \u00e9crit, pas par le go\u00fbt d\u2019un designer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1dc69b2 e-con-full nd-fig nd-sfig nd-rv e-flex e-con e-child\" data-id=\"1dc69b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8fd1f2 nd-sfig-img elementor-widget elementor-widget-image\" data-id=\"d8fd1f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1344\" height=\"576\" src=\"https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/wp-content\/uploads\/2026\/09\/ae7a45f7-77f3-4905-ab65-e35ce9350e88.jpg.webp\" class=\"attachment-full size-full wp-image-581\" alt=\"Brand strategy notes and positioning cards pinned across a studio wall\" srcset=\"https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/wp-content\/uploads\/2026\/09\/ae7a45f7-77f3-4905-ab65-e35ce9350e88.jpg.webp 1344w, https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/wp-content\/uploads\/2026\/09\/ae7a45f7-77f3-4905-ab65-e35ce9350e88-300x129.jpg.webp 300w, https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/wp-content\/uploads\/2026\/09\/ae7a45f7-77f3-4905-ab65-e35ce9350e88-1024x439.jpg.webp 1024w, https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/wp-content\/uploads\/2026\/09\/ae7a45f7-77f3-4905-ab65-e35ce9350e88-768x329.jpg.webp 768w\" sizes=\"(max-width: 1344px) 100vw, 1344px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ad2908 nd-figcap-w elementor-widget elementor-widget-text-editor\" data-id=\"7ad2908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-figcap\">Atelier de positionnement &middot; semaine 2<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3f8aec e-con-full nd-grid nd-rv e-flex e-con e-child\" data-id=\"d3f8aec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-90298c0 e-con-full nd-rv e-flex e-con e-child\" data-id=\"90298c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f949a84 elementor-widget elementor-widget-text-editor\" data-id=\"f949a84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-top\"><span class=\"nd-num\">01<i><\/i><\/span><span class=\"nd-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"8\"\/><circle cx=\"12\" cy=\"12\" r=\"4\"\/><circle cx=\"12\" cy=\"12\" r=\".5\"\/><\/svg><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6713ddc nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"6713ddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Positionnement<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08c5857 elementor-widget elementor-widget-heading\" data-id=\"08c5857\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pour qui vous \u00eates, et pour qui vous n\u2019\u00eates pas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca45089 nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"ca45089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Une d\u00e9claration de positionnement en une phrase, valid\u00e9e contre trois cadres de concurrence, qui r\u00e9siste \u00e0 un d\u00e9fi du conseil d\u2019administration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03d6aa9 nd-t3 elementor-widget elementor-widget-text-editor\" data-id=\"03d6aa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-list\"><li>Analyse concurrentielle<\/li><li>3 voies de positionnement<\/li><li>Carte du langage client<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63ad189 e-con-full nd-rv nd-rv-d1 e-flex e-con e-child\" data-id=\"63ad189\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76dbcb1 elementor-widget elementor-widget-text-editor\" data-id=\"76dbcb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-top\"><span class=\"nd-num\">02<\/span><span class=\"nd-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3 4 6v6c0 4.5 3.4 8 8 9 4.6-1 8-4.5 8-9V6l-8-3Z\"\/><path d=\"m9 12 2 2 4-4\"\/><\/svg><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d3b48 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"74d3b48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Promesse<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3b0270 elementor-widget elementor-widget-heading\" data-id=\"f3b0270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La seule chose que vous pouvez dire<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d59f222 nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"d59f222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Une promesse \u00e9crite que l\u2019entreprise peut tenir tous les lundis &mdash; pas un slogan. Le brief auquel le reste du syst\u00e8me doit r\u00e9pondre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf598d nd-t3 elementor-widget elementor-widget-text-editor\" data-id=\"abf598d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-list\"><li>Promesse de marque<\/li><li>Points de preuve<\/li><li>Liste des anti-promesses<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fade8b2 e-con-full nd-rv nd-rv-d2 e-flex e-con e-child\" data-id=\"fade8b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d84f839 elementor-widget elementor-widget-text-editor\" data-id=\"d84f839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-top\"><span class=\"nd-num\">03<\/span><span class=\"nd-ico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 10v4h3l6 4V6L7 10H4Z\"\/><path d=\"M17 9a4 4 0 0 1 0 6\"\/><\/svg><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22ec1cc nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"22ec1cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Personnalit\u00e9<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-175d0e2 elementor-widget elementor-widget-heading\" data-id=\"175d0e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment vous sonnez \u00e0 grande \u00e9chelle<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e68e75 nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"8e68e75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Quatre axes de voix avec des exemples concrets en EN et en FR-CA, plus un glossaire des mots que vous utilisez et une liste de ceux que vous n&rsquo;utilisez pas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-093af7b nd-t3 elementor-widget elementor-widget-text-editor\" data-id=\"093af7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-list\"><li>4 axes de voix<\/li><li>Exemples EN \/ FR<\/li><li>Liste des mots \u00e0 utiliser<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bb70d5 e-con-full nd-br-process e-flex e-con e-parent\" data-id=\"2bb70d5\" data-element_type=\"container\" data-e-type=\"container\" id=\"process\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-19c21a0 e-con-boxed e-flex e-con e-child\" data-id=\"19c21a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c34effe e-con-full nd-rv e-flex e-con e-child\" data-id=\"c34effe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-46b59b4 e-con-full e-flex e-con e-child\" data-id=\"46b59b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-253b44a elementor-widget elementor-widget-text-editor\" data-id=\"253b44a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"nd-rule\"><\/span>Le processus d\u2019identit\u00e9 de marque<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-480818f elementor-widget elementor-widget-heading\" data-id=\"480818f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cinq phases. <span class=\"nd-i\">Approuv\u00e9es<\/span> avant de commencer la suivante.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db44104 e-con-full e-flex e-con e-child\" data-id=\"db44104\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c53e71 elementor-widget elementor-widget-text-editor\" data-id=\"8c53e71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Chaque phase est \u00e0 honoraires fixes, avec un livrable nomm\u00e9 et un crit\u00e8re de sortie. On s\u2019arr\u00eate si une phase ne fonctionne pas &mdash; on ne facture pas le doute, et on ne vous demande pas d\u2019approuver un logo avant que la strat\u00e9gie soit sign\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6df84f4 e-con-full nd-grid e-flex e-con e-child\" data-id=\"6df84f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-628fee4 e-con-full nd-pstep nd-rv e-flex e-con e-child\" data-id=\"628fee4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d251d5 elementor-widget elementor-widget-text-editor\" data-id=\"5d251d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-pn\">01<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feefa4a elementor-widget elementor-widget-text-editor\" data-id=\"feefa4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-pico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"11\" cy=\"11\" r=\"7\"\/><path d=\"m20 20-3.5-3.5\"\/><\/svg><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93e5161 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"93e5161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Semaine 1&ndash;2<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88304c1 elementor-widget elementor-widget-heading\" data-id=\"88304c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">D\u00e9couverte<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff158fb nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"ff158fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ateliers avec les parties prenantes, entrevues clients, audit concurrentiel et tableau de bord \u00e9crit de la valeur de marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41b88c7 nd-t3 elementor-widget elementor-widget-text-editor\" data-id=\"41b88c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-list\"><li>Atelier &middot; 2 jours<\/li><li>Entrevues &middot; 6&ndash;10<\/li><li>Tableau de bord de la valeur<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fabca6 e-con-full nd-pstep nd-rv nd-rv-d1 e-flex e-con e-child\" data-id=\"2fabca6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cacb4b1 elementor-widget elementor-widget-text-editor\" data-id=\"cacb4b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-pn\">02<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-349efcd elementor-widget elementor-widget-text-editor\" data-id=\"349efcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-pico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M9 4 3 6v14l6-2 6 2 6-2V4l-6 2-6-2Z\"\/><path d=\"M9 4v14M15 6v14\"\/><\/svg><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f85f29 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"3f85f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Semaine 3<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bebcfb2 elementor-widget elementor-widget-heading\" data-id=\"bebcfb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Positionnement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9513c6a nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"9513c6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Document de strat\u00e9gie, axes de voix, pistes de nommage au besoin, et le brief auquel le reste du projet r\u00e9pond.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f83b2a nd-t3 elementor-widget elementor-widget-text-editor\" data-id=\"0f83b2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-list\"><li>Document de strat\u00e9gie<\/li><li>Axes de voix<\/li><li>Brief cr\u00e9atif<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d88349e e-con-full nd-pstep nd-on nd-rv nd-rv-d2 e-flex e-con e-child\" data-id=\"d88349e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78aaead elementor-widget elementor-widget-text-editor\" data-id=\"78aaead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-pn\">03<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c26146 elementor-widget elementor-widget-text-editor\" data-id=\"5c26146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-pico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 20h4L19 9l-4-4L4 16v4Z\"\/><path d=\"m13.5 6.5 4 4\"\/><\/svg><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82f45f8 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"82f45f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Semaine 4&ndash;6<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd9dafb elementor-widget elementor-widget-heading\" data-id=\"cd9dafb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conception<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d7975a nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"8d7975a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Trois pistes d\u2019identit\u00e9 explor\u00e9es en parall\u00e8le &mdash; logo, typographie, couleur, mouvement. On en retient une. On la peaufine dans son contexte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b7a165 nd-t3 elementor-widget elementor-widget-text-editor\" data-id=\"6b7a165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-list\"><li>3 pistes d\u2019identit\u00e9<\/li><li>Tests en contexte r\u00e9el<\/li><li>Ronde de peaufinage<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-269b7cc e-con-full nd-pstep nd-rv nd-rv-d3 e-flex e-con e-child\" data-id=\"269b7cc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25a4f8e elementor-widget elementor-widget-text-editor\" data-id=\"25a4f8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-pn\">04<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-103c9b4 elementor-widget elementor-widget-text-editor\" data-id=\"103c9b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-pico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><rect x=\"4\" y=\"4\" width=\"7\" height=\"7\" rx=\"1\"\/><rect x=\"13\" y=\"4\" width=\"7\" height=\"7\" rx=\"1\"\/><rect x=\"4\" y=\"13\" width=\"7\" height=\"7\" rx=\"1\"\/><rect x=\"13\" y=\"13\" width=\"7\" height=\"7\" rx=\"1\"\/><\/svg><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9663341 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"9663341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Semaine 7&ndash;9<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02c4f7b elementor-widget elementor-widget-heading\" data-id=\"02c4f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Syst\u00e8me<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e694c6 nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"1e694c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9veloppement du syst\u00e8me complet &mdash; iconographie, gabarits, document de lignes directrices, biblioth\u00e8que Figma et fichier de jetons.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3851d78 nd-t3 elementor-widget elementor-widget-text-editor\" data-id=\"3851d78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-list\"><li>Biblioth\u00e8que Figma<\/li><li>Fichier de jetons &middot; CSS + JSON<\/li><li>Document de lignes directrices<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea76603 e-con-full nd-pstep nd-rv nd-rv-d4 e-flex e-con e-child\" data-id=\"ea76603\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-590c300 elementor-widget elementor-widget-text-editor\" data-id=\"590c300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-pn\">05<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7977a7d elementor-widget elementor-widget-text-editor\" data-id=\"7977a7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-pico\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M20 4c-5 0-9 3-11 9l2 2c6-2 9-6 9-11Z\"\/><path d=\"M9 13l-4 1-1 5 5-1 1-4\"\/><\/svg><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc4d56 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"bcc4d56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Semaine 10<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a126ef5 elementor-widget elementor-widget-heading\" data-id=\"a126ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lancement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f51102 nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"9f51102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9ploiement interne, formation de l\u2019\u00e9quipe et trousse de lancement &mdash; couverture du deck investisseurs, kit pour les r\u00e9seaux sociaux, signature courriel, page Carri\u00e8res.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad32c5 nd-t3 elementor-widget elementor-widget-text-editor\" data-id=\"9ad32c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-list\"><li>Formation de l\u2019\u00e9quipe &middot; demi-journ\u00e9e<\/li><li>Trousse de lancement<\/li><li>Remise des fichiers sources<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06f3df3 e-con-full nd-br-pricing e-flex e-con e-parent\" data-id=\"06f3df3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5dda9a1 e-con-boxed e-flex e-con e-child\" data-id=\"5dda9a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fc7bd35 e-con-full nd-rv e-flex e-con e-child\" data-id=\"fc7bd35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d79314d e-con-full e-flex e-con e-child\" data-id=\"d79314d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6bc797 elementor-widget elementor-widget-text-editor\" data-id=\"c6bc797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"nd-rule\"><\/span>Mod\u00e8les d\u2019engagement<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4915f2b elementor-widget elementor-widget-heading\" data-id=\"4915f2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trois fa\u00e7ons d\u2019investir dans votre <span class=\"nd-i\">identit\u00e9 de marque<\/span>. \u00c0 prix fixe, pas en T&amp;M.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35422b0 e-con-full e-flex e-con e-child\" data-id=\"35422b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b16984 elementor-widget elementor-widget-text-editor\" data-id=\"3b16984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Chaque mandat d\u2019identit\u00e9 de marque est d\u00e9fini, chiffr\u00e9 et approuv\u00e9 par \u00e9crit avant le d\u00e9but de toute conception. Aucune facture surprise, aucune conception \u00e0 l\u2019heure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15953f7 e-con-full e-flex e-con e-child\" data-id=\"15953f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8242ec0 e-con-full nd-tier nd-rv e-flex e-con e-child\" data-id=\"8242ec0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bebbd3b nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"bebbd3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-badge\">Rafra\u00eechissement<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7160776 elementor-widget elementor-widget-heading\" data-id=\"7160776\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rafra\u00eechissement de marque<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d720d9 elementor-widget elementor-widget-heading\" data-id=\"8d720d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">18 k$<small style=\"display:block;font-family:Geist Mono,monospace;font-size:11px;text-transform:uppercase;letter-spacing:0.08em;margin-top:10px;font-weight:400;color:#525863\">CAD &middot; fixe &middot; 4&ndash;6 semaines<\/small><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34307f2 nd-tdesc nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"34307f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pour les marques dont la valeur m\u00e9rite d\u2019\u00eatre conserv\u00e9e. On retouche ce qui est dat\u00e9 &mdash; traitement du logo, typographie, couleur, gabarits &mdash; sans jeter la reconnaissance que vous avez b\u00e2tie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fabead nd-t3 elementor-widget elementor-widget-text-editor\" data-id=\"7fabead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-list\"><li>Audit de la valeur de marque &middot; 1 semaine<\/li><li>Peaufinage du logo &middot; sans reconstruction<\/li><li>Retouche de la typographie et de la couleur<\/li><li>Lignes directrices mises \u00e0 jour &middot; 40 pages<\/li><li>Deux rondes de pr\u00e9sentation<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e14c4a e-con-full nd-tcta e-flex e-con e-child\" data-id=\"9e14c4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea06612 elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"ea06612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#cta\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discuter d\u2019un rafra\u00eechissement \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04c34f3 e-con-full nd-tier nd-dark nd-rv nd-rv-d1 e-flex e-con e-child\" data-id=\"04c34f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a776b3a elementor-widget elementor-widget-text-editor\" data-id=\"a776b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-badge\">Identit\u00e9 compl\u00e8te &middot; la plus courante<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d855ff1 elementor-widget elementor-widget-heading\" data-id=\"d855ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Identit\u00e9 de marque compl\u00e8te<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a9f1f0 elementor-widget elementor-widget-heading\" data-id=\"9a9f1f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">42 k$&ndash;80 k$<small style=\"display:block;font-family:Geist Mono,monospace;font-size:11px;text-transform:uppercase;letter-spacing:0.08em;margin-top:10px;font-weight:400;color:#92AABF\">CAD &middot; fixe &middot; 6&ndash;10 semaines<\/small><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d24c09 nd-tdesc elementor-widget elementor-widget-text-editor\" data-id=\"0d24c09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>De la strat\u00e9gie jusqu\u2019aux lignes directrices, de bout en bout. Le bon choix pour les PME qui passent aux ventes d\u2019entreprise ou pour les entreprises apr\u00e8s financement qui se pr\u00e9parent \u00e0 prendre de l\u2019expansion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4064371 elementor-widget elementor-widget-text-editor\" data-id=\"4064371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-list\"><li>Strat\u00e9gie et positionnement<\/li><li>Syst\u00e8me de logo et jumelage typographique<\/li><li>Couleur, mouvement, iconographie<\/li><li>Voix et ton &middot; EN + FR<\/li><li>Lignes directrices &middot; 60&ndash;90 pages &middot; Notion<\/li><li>Remise de la biblioth\u00e8que Figma<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e52fca e-con-full nd-tcta e-flex e-con e-child\" data-id=\"8e52fca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f119098 elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"f119098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#cta\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">R\u00e9server une d\u00e9couverte \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d26c98 e-con-full nd-tier nd-rv nd-rv-d2 e-flex e-con e-child\" data-id=\"8d26c98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb9253a nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"cb9253a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-badge\">Entreprise<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d6b624 elementor-widget elementor-widget-heading\" data-id=\"1d6b624\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Refonte de marque d\u2019entreprise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-118578c elementor-widget elementor-widget-heading\" data-id=\"118578c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">120 k$+<small style=\"display:block;font-family:Geist Mono,monospace;font-size:11px;text-transform:uppercase;letter-spacing:0.08em;margin-top:10px;font-weight:400;color:#525863\">CAD &middot; fixe &middot; 12&ndash;16 semaines<\/small><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ddab6c nd-tdesc nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"6ddab6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Refonte multi-produits, multi-r\u00e9gions avec recherche et alignement des parties prenantes int\u00e9gr\u00e9s. Comprend le travail parall\u00e8le sur les sous-marques et le plan de migration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e32cc8 nd-t3 elementor-widget elementor-widget-text-editor\" data-id=\"0e32cc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-list\"><li>Recherche quantitative<\/li><li>Marque m\u00e8re + 3 sous-marques<\/li><li>Syst\u00e8me multilingue<\/li><li>Plan de migration sur 12 mois<\/li><li>Programme de lancement interne<\/li><li>12 mois &middot; accompagnement inclus<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2665541 e-con-full nd-tcta e-flex e-con e-child\" data-id=\"2665541\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abf70de elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"abf70de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#cta\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parler entreprise \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc6e591 e-con-full nd-br-sectors e-flex e-con e-parent\" data-id=\"dc6e591\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-42603c7 e-con-boxed e-flex e-con e-child\" data-id=\"42603c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-afc30e4 e-con-full nd-rv e-flex e-con e-child\" data-id=\"afc30e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-67d6070 e-con-full e-flex e-con e-child\" data-id=\"67d6070\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9a9ca1 elementor-widget elementor-widget-text-editor\" data-id=\"c9a9ca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"nd-rule\"><\/span>Secteurs que nous connaissons<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90066b8 elementor-widget elementor-widget-heading\" data-id=\"90066b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Six cat\u00e9gories. Nous sommes <span class=\"nd-i\">pointilleux<\/span> quant \u00e0 l\u2019ad\u00e9quation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-032dcb8 e-con-full e-flex e-con e-child\" data-id=\"032dcb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6170c03 elementor-widget elementor-widget-text-editor\" data-id=\"6170c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nous ne prenons pas de projets li\u00e9s aux applications grand public, \u00e0 la crypto ou \u00e0 la politique. Nous concevons pour des entreprises o\u00f9 la confiance est la m\u00e9trique de conversion \u2014 et o\u00f9 la marque doit d\u2019abord inspirer la comp\u00e9tence avant d\u2019inspirer la cr\u00e9ativit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4ff2b5 e-con-full nd-grid nd-rv e-flex e-con e-child\" data-id=\"d4ff2b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5663f89 e-con-full nd-sect nd-rv e-flex e-con e-child\" data-id=\"5663f89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3406608 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"3406608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/case-studies\/\">S.01<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2655fa8 elementor-widget elementor-widget-heading\" data-id=\"2655fa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/case-studies\/\" style=\"color:inherit;text-decoration:none\">Finance &amp; assurances<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ad48e nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"c6ad48e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>14<\/b> &middot; banques, assureurs, fintech<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e90761a e-con-full nd-sect nd-rv nd-rv-d1 e-flex e-con e-child\" data-id=\"e90761a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9ecc32 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"c9ecc32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/case-studies\/\">S.02<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3766bda elementor-widget elementor-widget-heading\" data-id=\"3766bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/case-studies\/\" style=\"color:inherit;text-decoration:none\">SaaS B2B &amp; plateformes<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a687aa nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"8a687aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>11<\/b> &middot; ERP, op\u00e9rations, s\u00e9curit\u00e9<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ada9f4 e-con-full nd-sect nd-rv nd-rv-d2 e-flex e-con e-child\" data-id=\"0ada9f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da0740f nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"da0740f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/case-studies\/\">S.03<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e85391 elementor-widget elementor-widget-heading\" data-id=\"9e85391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/case-studies\/\" style=\"color:inherit;text-decoration:none\">Industrie &amp; logistique<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea1e5c8 nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"ea1e5c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>9<\/b> &middot; fret, fabrication, \u00e9nergie<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06ca94e e-con-full nd-sect nd-rv nd-rv-d3 e-flex e-con e-child\" data-id=\"06ca94e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7788ec6 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"7788ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/case-studies\/\">S.04<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c30396 elementor-widget elementor-widget-heading\" data-id=\"2c30396\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/case-studies\/\" style=\"color:inherit;text-decoration:none\">Services professionnels<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cc1146 nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"7cc1146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>12<\/b> &middot; droit, comptabilit\u00e9, conseil<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae775df e-con-full nd-sect nd-rv e-flex e-con e-child\" data-id=\"ae775df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6818772 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"6818772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/case-studies\/\">S.05<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fe9550 elementor-widget elementor-widget-heading\" data-id=\"2fe9550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/case-studies\/\" style=\"color:inherit;text-decoration:none\">Sant\u00e9 &amp; biotechnologie<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17bea08 nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"17bea08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>8<\/b> &middot; clinique, diagnostic<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24a3dbe e-con-full nd-sect nd-rv nd-rv-d1 e-flex e-con e-child\" data-id=\"24a3dbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59862c9 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"59862c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/case-studies\/\">S.06<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17d99f5 elementor-widget elementor-widget-heading\" data-id=\"17d99f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/case-studies\/\" style=\"color:inherit;text-decoration:none\">Immobilier &amp; h\u00f4tellerie<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d057afe nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"d057afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>8<\/b> &middot; promoteurs, h\u00f4tels<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0d5591 e-con-full nd-sect nd-rv nd-rv-d2 e-flex e-con e-child\" data-id=\"d0d5591\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa6f3ea nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"aa6f3ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/case-studies\/\">S.07<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3c1f5 elementor-widget elementor-widget-heading\" data-id=\"4c3c1f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/case-studies\/\" style=\"color:inherit;text-decoration:none\">Secteur public &amp; organismes sans but lucratif<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bda0910 nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"bda0910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>5<\/b> &middot; s\u00e9lectif &middot; au prorata<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb6ecb9 e-con-full nd-sect nd-rv nd-rv-d3 e-flex e-con e-child\" data-id=\"bb6ecb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4833d9 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"d4833d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/case-studies\/\">S.08<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63aeac6 elementor-widget elementor-widget-heading\" data-id=\"63aeac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/case-studies\/\" style=\"color:inherit;text-decoration:none\">\u00c9ducation &amp; recherche<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe33d9b nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"fe33d9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>4<\/b> &middot; universit\u00e9s, laboratoires<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dc1e7c e-con-full nd-br-quote e-flex e-con e-parent\" data-id=\"7dc1e7c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2b7d0e6 e-con-boxed e-flex e-con e-child\" data-id=\"2b7d0e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9f7cfd0 e-con-full e-flex e-con e-child\" data-id=\"9f7cfd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-aff358a e-con-full nd-rv e-flex e-con e-child\" data-id=\"aff358a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8413bf elementor-widget elementor-widget-text-editor\" data-id=\"c8413bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-ql\">Client &middot; Meridian Bank<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a6ed2e e-con-full nd-fig nd-qfig e-flex e-con e-child\" data-id=\"8a6ed2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b017aa8 nd-qfig-img elementor-widget elementor-widget-image\" data-id=\"b017aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1168\" height=\"880\" src=\"https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/wp-content\/uploads\/2026\/09\/61ed40cd-917c-4166-8e46-e9e6793bd88c.jpg.webp\" class=\"attachment-full size-full wp-image-580\" alt=\"Printed logo routes pinned in a row for review, one marked with a crimson dot\" srcset=\"https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/wp-content\/uploads\/2026\/09\/61ed40cd-917c-4166-8e46-e9e6793bd88c.jpg.webp 1168w, https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/wp-content\/uploads\/2026\/09\/61ed40cd-917c-4166-8e46-e9e6793bd88c-300x226.jpg.webp 300w, https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/wp-content\/uploads\/2026\/09\/61ed40cd-917c-4166-8e46-e9e6793bd88c-1024x772.jpg.webp 1024w, https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/wp-content\/uploads\/2026\/09\/61ed40cd-917c-4166-8e46-e9e6793bd88c-768x579.jpg.webp 768w\" sizes=\"(max-width: 1168px) 100vw, 1168px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a98391c nd-figcap-w elementor-widget elementor-widget-text-editor\" data-id=\"a98391c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-figcap\">R\u00e9vision des orientations &middot; semaine 5<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-692e71d e-con-full nd-rv nd-rv-d1 e-flex e-con e-child\" data-id=\"692e71d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf55368 elementor-widget elementor-widget-heading\" data-id=\"cf55368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u00ab Noordev a fait ce que personne d\u2019autre ne proposait \u2014 ils nous ont fait d\u00e9fendre notre strat\u00e9gie par \u00e9crit avant de nous montrer un seul logo. R\u00e9sultat : <span class=\"nd-accent\">un conseil d\u2019administration qui a approuv\u00e9 en une seule r\u00e9union<\/span>, et une identit\u00e9 qui n\u2019a pas \u00e9t\u00e9 retouch\u00e9e depuis trois ans. \u00bb<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-132cdbd e-con-full nd-cite e-flex e-con e-child\" data-id=\"132cdbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bd32f9d e-con-full e-flex e-con e-child\" data-id=\"bd32f9d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ab06eb elementor-widget elementor-widget-text-editor\" data-id=\"8ab06eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>SK<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e39fae elementor-widget__width-grow elementor-widget elementor-widget-text-editor\" data-id=\"4e39fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Sara Karam<\/b> &middot; <span style=\"color:#525863;\">VP marketing, Meridian Bank &middot; Toronto<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-359f653 e-con-full nd-br-outcomes e-flex e-con e-parent\" data-id=\"359f653\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6a14fb6 e-con-boxed e-flex e-con e-child\" data-id=\"6a14fb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6709abb e-con-full nd-rv e-flex e-con e-child\" data-id=\"6709abb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-47b5757 e-con-full e-flex e-con e-child\" data-id=\"47b5757\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f543905 elementor-widget elementor-widget-text-editor\" data-id=\"f543905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"nd-rule\"><\/span>R\u00e9sultats d\u2019identit\u00e9 de marque<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da8cc23 elementor-widget elementor-widget-heading\" data-id=\"da8cc23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mesur\u00e9s en <span class=\"nd-i\">pipeline<\/span>, pas en prix.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75012f0 e-con-full e-flex e-con e-child\" data-id=\"75012f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c719476 elementor-widget elementor-widget-text-editor\" data-id=\"c719476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nous concluons chaque mandat de marque par une mesure \u00e9crite par rapport aux objectifs fix\u00e9s d\u00e8s la premi\u00e8re semaine. Les chiffres ci-dessous correspondent aux m\u00e9dianes de 62 livraisons de production depuis 2012.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-568294c e-con-full nd-mrow nd-rv e-flex e-con e-child\" data-id=\"568294c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5a05f0b e-con-full nd-mcell e-flex e-con e-child\" data-id=\"5a05f0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36345fa elementor-widget elementor-widget-heading\" data-id=\"36345fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><span class=\"nd-count\" data-count=\"62\">62<\/span><span class=\"nd-dot\" style=\"width:8px;height:8px;transform:translateY(-18px);margin-left:6px\"><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6090092 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"6090092\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Identit\u00e9s de marque livr\u00e9es<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3bd7af e-con-full nd-mcell e-flex e-con e-child\" data-id=\"e3bd7af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a524b6 elementor-widget elementor-widget-heading\" data-id=\"8a524b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">8<span style=\"font-size:24px;color:#525863;margin-left:2px\">sem<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-358a03d nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"358a03d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9lai m\u00e9dian de lancement<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85822cb e-con-full nd-mcell e-flex e-con e-child\" data-id=\"85822cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4a33d elementor-widget elementor-widget-heading\" data-id=\"1d4a33d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">+<span class=\"nd-count\" data-count=\"34\">34<\/span><span style=\"font-size:24px;color:#525863;margin-left:2px\">%<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5e2d3 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"2a5e2d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Hausse moyenne des MQL entrants<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc47e2c e-con-full nd-mcell e-flex e-con e-child\" data-id=\"dc47e2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80e6ecc elementor-widget elementor-widget-heading\" data-id=\"80e6ecc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">3.4<span style=\"font-size:24px;color:#525863;margin-left:2px\">ans<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea2bb2c nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"ea2bb2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9lai m\u00e9dian avant rafra\u00eechissement<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad11c80 e-con-full nd-br-work e-flex e-con e-parent\" data-id=\"ad11c80\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cb843ec e-con-boxed e-flex e-con e-child\" data-id=\"cb843ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b187a91 e-con-full nd-rv e-flex e-con e-child\" data-id=\"b187a91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3e87bb0 e-con-full e-flex e-con e-child\" data-id=\"3e87bb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2fbefa elementor-widget elementor-widget-text-editor\" data-id=\"f2fbefa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"nd-rule\"><\/span>Travaux d\u2019identit\u00e9 de marque s\u00e9lectionn\u00e9s<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e069fb elementor-widget elementor-widget-heading\" data-id=\"0e069fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trois <span class=\"nd-i\">lancements<\/span> r\u00e9cents.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d33a596 e-con-full e-flex e-con e-child\" data-id=\"d33a596\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bddf67d elementor-widget elementor-widget-text-editor\" data-id=\"bddf67d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Les \u00e9tudes de cas compl\u00e8tes \u2014 y compris les livrables de strat\u00e9gie, le mat\u00e9riel pour le conseil d\u2019administration et les indicateurs post-lancement \u2014 sont disponibles sur demande apr\u00e8s un appel exploratoire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64100b9 e-con-full e-flex e-con e-child\" data-id=\"64100b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2d109d9 e-con-full nd-wcard nd-rv e-flex e-con e-child\" data-id=\"2d109d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-38304c6 e-con-full nd-cover e-flex e-con e-child\" data-id=\"38304c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bef08ec elementor-widget elementor-widget-text-editor\" data-id=\"bef08ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-mark\" style=\"color:#FFFFFF;\">M<i><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e07f5d4 e-con-full e-flex e-con e-child\" data-id=\"e07f5d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0f9dd nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"3c0f9dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-meta\"><span>Finance &middot; Toronto<\/span><span>2024<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e7013a elementor-widget elementor-widget-heading\" data-id=\"9e7013a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/case-studies\/\">Refonte de marque de Meridian Bank<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec59462 nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"ec59462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Refonte de marque d\u2019une banque commerciale de taille interm\u00e9diaire. De la strat\u00e9gie aux lignes directrices en 11 semaines, avec en plus un lancement num\u00e9rique conforme \u00e0 l\u2019ISO 27001.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efc6f63 e-con-full nd-wcard nd-rv nd-rv-d1 e-flex e-con e-child\" data-id=\"efc6f63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b71e077 e-con-full nd-cover e-flex e-con e-child\" data-id=\"b71e077\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-497b168 elementor-widget elementor-widget-text-editor\" data-id=\"497b168\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-mark\" style=\"color:#0E1921;\">H<i><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3caddbb e-con-full e-flex e-con e-child\" data-id=\"3caddbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7000371 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"7000371\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-meta\"><span>Juridique &middot; Montr\u00e9al<\/span><span>2025<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63c230e elementor-widget elementor-widget-heading\" data-id=\"63c230e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/case-studies\/\">Halen &amp; Ord \u2014 nom, logo, voix<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69da511 nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"69da511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un cabinet d\u2019avocats centenaire r\u00e9invent\u00e9 pour une troisi\u00e8me g\u00e9n\u00e9ration d\u2019associ\u00e9s. Identit\u00e9 bilingue et syst\u00e8me typographique \u00e9volutif.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9b6102 e-con-full nd-wcard nd-rv nd-rv-d2 e-flex e-con e-child\" data-id=\"e9b6102\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bcaec87 e-con-full nd-cover e-flex e-con e-child\" data-id=\"bcaec87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b347177 elementor-widget elementor-widget-text-editor\" data-id=\"b347177\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-mark\" style=\"color:#FFFFFF;\">A<i><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f75e6d e-con-full e-flex e-con e-child\" data-id=\"8f75e6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4293d0 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"d4293d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-meta\"><span>Logistique &middot; Miami<\/span><span>2025<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a799b7d elementor-widget elementor-widget-heading\" data-id=\"a799b7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/case-studies\/\">Lancement de l\u2019identit\u00e9 Atlas Cargo<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb6ec7e nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"bb6ec7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Jeune pousse du fret transfrontalier. Nom, identit\u00e9 et syst\u00e8me de site Web d\u2019abord en espagnol livr\u00e9s en neuf semaines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d82673d e-con-full nd-br-faq e-flex e-con e-parent\" data-id=\"d82673d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-88c5ebb e-con-boxed e-flex e-con e-child\" data-id=\"88c5ebb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e88192 e-con-full e-flex e-con e-child\" data-id=\"2e88192\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c87512c e-con-full nd-rv e-flex e-con e-child\" data-id=\"c87512c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4297a elementor-widget elementor-widget-text-editor\" data-id=\"1c4297a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"nd-rule\"><\/span>Foire aux questions sur l\u2019identit\u00e9 de marque<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adfe9ea elementor-widget elementor-widget-heading\" data-id=\"adfe9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avant de <span class=\"nd-i\">r\u00e9server.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ec623b elementor-widget elementor-widget-text-editor\" data-id=\"0ec623b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Si votre question n&rsquo;est pas ici, posez-la lors de l\u2019appel de d\u00e9couverte. Nous r\u00e9pondons franchement, m\u00eame quand la r\u00e9ponse est &laquo;&nbsp;vous n\u2019avez pas encore besoin de nous.&nbsp;&raquo;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbcb955 e-con-full nd-flist nd-rv nd-rv-d1 e-flex e-con e-child\" data-id=\"dbcb955\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3b1e3bd e-con-full nd-fi e-flex e-con e-child\" data-id=\"3b1e3bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1d558f0 e-con-full nd-frow e-flex e-con e-child\" data-id=\"1d558f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1fb2ab elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a1fb2ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Combien co\u00fbte une identit\u00e9 de marque?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7b2e0b elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"b7b2e0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-fp\">+<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ec85b7 nd-fa nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"0ec85b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La plupart de nos mandats d\u2019<b>identit\u00e9 de marque<\/b> se situent entre 18k CAD $ et 120k CAD $, selon l\u2019envergure. Une refonte d\u2019une marque existante commence \u00e0 18k $. Une identit\u00e9 de marque compl\u00e8te &mdash; strat\u00e9gie, nom, logo, syst\u00e8me visuel et lignes directrices &mdash; se situe entre 42k $ et 80k $. Les refontes d\u2019entreprise avec syst\u00e8mes multi-produits commencent \u00e0 120k $. Tous les mandats sont \u00e0 forfait, pas \u00e0 l\u2019heure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6b8262 e-con-full nd-fi e-flex e-con e-child\" data-id=\"d6b8262\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4dd0d3e e-con-full nd-frow e-flex e-con e-child\" data-id=\"4dd0d3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4cd65b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c4cd65b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Combien de temps dure un projet d\u2019identit\u00e9 de marque?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e338454 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"e338454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-fp\">+<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b90a6 nd-fa nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"e4b90a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Une <b>p\u00e9riode \u00e9clair d\u2019identit\u00e9 de marque<\/b> typique dure de 6 \u00e0 10 semaines, du lancement \u00e0 la livraison finale. Les projets de rafra\u00eechissement se terminent en 4 \u00e0 6 semaines. Les refontes d\u2019entreprise avec recherche et ateliers de parties prenantes durent de 12 \u00e0 16 semaines. Chaque phase a une date de fin fixe que nous approuvons avant de passer \u00e0 la suite.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-106dd91 e-con-full nd-fi e-flex e-con e-child\" data-id=\"106dd91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8f617ec e-con-full nd-frow e-flex e-con e-child\" data-id=\"8f617ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf8d0c9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bf8d0c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce qui est inclus dans un forfait d\u2019identit\u00e9 de marque?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0b4d3f elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"c0b4d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-fp\">+<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76a13ec nd-fa nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"76a13ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Chaque <b>livraison d\u2019identit\u00e9 de marque<\/b> comprend le positionnement et les messages, les logos principaux et secondaires, un syst\u00e8me typographique complet, un syst\u00e8me de couleurs avec des jetons d\u2019accessibilit\u00e9, des r\u00e8gles d\u2019iconographie, une direction photo, des principes de mouvement et un document \u00e9crit de lignes directrices de marque. Les options suppl\u00e9mentaires couvrent le nom, la voix et le ton, ainsi que les actifs de lancement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ee184e e-con-full nd-fi e-flex e-con e-child\" data-id=\"3ee184e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8900c07 e-con-full nd-frow e-flex e-con e-child\" data-id=\"8900c07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d14459c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d14459c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous vous occupez de la strat\u00e9gie de marque ou seulement de la conception visuelle?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6e3599 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"b6e3599\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-fp\">+<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-738e145 nd-fa nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"738e145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Les deux &mdash; la <b>strat\u00e9gie de marque<\/b> est la premi\u00e8re phase de chaque mandat. Nous faisons des ateliers de positionnement, des audits de concurrence, des entrevues clients et un document de strat\u00e9gie \u00e9crit avant de commencer toute exploration visuelle. Sauter la strat\u00e9gie est la raison num\u00e9ro un pour laquelle les refontes de marque n\u2019arrivent pas \u00e0 \u00eatre lanc\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4faf6c1 e-con-full nd-fi e-flex e-con e-child\" data-id=\"4faf6c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-421429a e-con-full nd-frow e-flex e-con e-child\" data-id=\"421429a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a0a9b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a4a0a9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pouvez-vous g\u00e9rer une identit\u00e9 de marque bilingue EN\/FR?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed22788 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"ed22788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-fp\">+<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8399477 nd-fa nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"8399477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Oui &mdash; le bilingue EN\/FR-CA est notre norme par d\u00e9faut. Nous concevons des logotypes et des slogans qui fonctionnent dans les deux langues, r\u00e9digeons des lignes directrices de voix pour chacune et livrons des gabarits localis\u00e9s. Le soutien en arabe est offert par notre studio de Rabat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1f5220 e-con-full nd-fi e-flex e-con e-child\" data-id=\"b1f5220\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8d573d7 e-con-full nd-frow e-flex e-con e-child\" data-id=\"8d573d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cbab21 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6cbab21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Offrez-vous des services de rebranding pour les entreprises existantes?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79285cd elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"79285cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-fp\">+<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b1734 nd-fa nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"a8b1734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Environ 60 % de notre travail d\u2019identit\u00e9 de marque est du <b>rebranding<\/b> plut\u00f4t qu\u2019une cr\u00e9ation \u00e0 partir de z\u00e9ro. Nous commen\u00e7ons par un audit de la valeur de marque afin de conserver ce qui fonctionne &mdash; reconnaissance du nom, m\u00e9moire des couleurs, rep\u00e8res pour le public &mdash; et de remplacer seulement ce qui freine l\u2019entreprise. La plupart de nos rebrandings sont lanc\u00e9s sans nuire \u00e0 la recherche ni aux ventes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41d5337 e-con-full nd-fi e-flex e-con e-child\" data-id=\"41d5337\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cedeb35 e-con-full nd-frow e-flex e-con e-child\" data-id=\"cedeb35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6402d03 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6402d03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Est-ce que je d\u00e9tiendrai les droits sur mon identit\u00e9 de marque?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a283ed elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"4a283ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-fp\">+<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8069696 nd-fa nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"8069696\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Oui. Le transfert complet de la propri\u00e9t\u00e9 intellectuelle est inclus dans chaque contrat au paiement final &mdash; <b>logos, licences typographiques<\/b> lorsqu\u2019elles sont transf\u00e9rables, lignes directrices et fichiers sources. Nous ne retenons pas les fichiers de travail et ne facturons pas le transfert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc42a62 e-con-full nd-fi e-flex e-con e-child\" data-id=\"fc42a62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5b13068 e-con-full nd-frow e-flex e-con e-child\" data-id=\"5b13068\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c611a1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9c611a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comment g\u00e9rez-vous les r\u00e9visions et les commentaires?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cde512e elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"cde512e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-fp\">+<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e856359 nd-fa nd-t2 elementor-widget elementor-widget-text-editor\" data-id=\"e856359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Chaque phase comprend deux rondes de pr\u00e9sentation structur\u00e9es avec des gabarits de r\u00e9troaction \u00e9crite. Nous ne faisons pas de rondes illimit\u00e9es &mdash; c\u2019est la voie vers une identit\u00e9 con\u00e7ue par comit\u00e9. Si une piste ne fonctionne pas, nous recommencerons la phase plut\u00f4t que d\u2019essayer de la rafistoler jusqu\u2019\u00e0 obtenir quelque chose que personne n\u2019aime.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-818edcc e-con-full nd-br-related e-flex e-con e-parent\" data-id=\"818edcc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-353a06b e-con-boxed e-flex e-con e-child\" data-id=\"353a06b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5892ced elementor-widget elementor-widget-text-editor\" data-id=\"5892ced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-rh\">Services et lectures connexes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-519ffe7 e-con-full e-flex e-con e-child\" data-id=\"519ffe7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-253b74f e-con-full nd-rcol e-flex e-con e-child\" data-id=\"253b74f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a4c530 elementor-widget elementor-widget-heading\" data-id=\"0a4c530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Services connexes<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4c628c nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"f4c628c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-rel\"><li><a href=\"\/search-engine-optimization-agency\/\">Marketing num\u00e9rique &amp; SEO<\/a><\/li><li><a href=\"\/web-and-apps\/\">Conception Web et de produits<\/a><\/li><li><a href=\"\/training\/\">Formation en marque et en design<\/a><\/li><li><a href=\"\/brand-identity\/#deliverables\">Nom et identit\u00e9 verbale<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30d4054 e-con-full nd-rcol e-flex e-con e-child\" data-id=\"30d4054\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77b12fc elementor-widget elementor-widget-heading\" data-id=\"77b12fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Par industrie<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b87d247 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"b87d247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-rel\"><li><a href=\"#\">Identit\u00e9 de marque pour les fintechs<\/a><\/li><li><a href=\"#\">Identit\u00e9 de marque pour les SaaS B2B<\/a><\/li><li><a href=\"#\">Identit\u00e9 de marque pour les cabinets d\u2019avocats<\/a><\/li><li><a href=\"#\">Identit\u00e9 de marque pour les soins de sant\u00e9<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b09c27d e-con-full nd-rcol e-flex e-con e-child\" data-id=\"b09c27d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94b1294 elementor-widget elementor-widget-heading\" data-id=\"94b1294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Par ville<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc04e8b nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"fc04e8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-rel\"><li><a href=\"#\">Agence de branding Montr\u00e9al<\/a><\/li><li><a href=\"#\">Agence de branding Toronto<\/a><\/li><li><a href=\"#\">Agence de branding Miami<\/a><\/li><li><a href=\"#\">Agence de branding Rabat<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63d1060 e-con-full nd-rcol e-flex e-con e-child\" data-id=\"63d1060\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e194bee elementor-widget elementor-widget-heading\" data-id=\"e194bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Lecture<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7585ae2 nd-t1 elementor-widget elementor-widget-text-editor\" data-id=\"7585ae2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"nd-rel\"><li><a href=\"#\">Quand rafra\u00eechir vs. faire une refonte<\/a><\/li><li><a href=\"#\">Identit\u00e9 bilingue, \u00e0 la fa\u00e7on FR-CA<\/a><\/li><li><a href=\"#\">Des lignes directrices de marque qui servent vraiment<\/a><\/li><li><a href=\"\/case-studies\/\">Tous les cas d\u2019\u00e9tude de marque &rarr;<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e46b97e e-con-full nd-br-cta e-flex e-con e-parent\" data-id=\"e46b97e\" data-element_type=\"container\" data-e-type=\"container\" id=\"cta\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e5bc184 e-con-boxed e-flex e-con e-child\" data-id=\"e5bc184\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-173f1ea e-con-boxed nd-rv e-flex e-con e-child\" data-id=\"173f1ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbb2790 elementor-widget elementor-widget-text-editor\" data-id=\"dbb2790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&#9679; Parlons d\u2019identit\u00e9 de marque<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6dd46f elementor-widget elementor-widget-heading\" data-id=\"d6dd46f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une conversation de 45 minutes. <span class=\"nd-i\">Pas de moodboards.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b31a83 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6b31a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dites-nous ce que vous essayez de faire &mdash; lancer, rafra\u00eechir, refaire la marque, nommer un nouveau produit &mdash; et on vous dira franchement si un sprint d\u2019identit\u00e9 de marque est la bonne solution, et \u00e0 quoi devrait ressembler le prochain trimestre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b06723f e-con-full nd-actions e-flex e-con e-child\" data-id=\"b06723f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67baca7 elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"67baca7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">R\u00e9server l\u2019appel \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ab5fb elementor-align-left elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"52ab5fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"\/case-studies\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir des cas d\u2019\u00e9tude de marque<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-066ff6f e-con-full nd-br-footer e-flex e-con e-parent\" data-id=\"066ff6f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0f90ab9 e-con-boxed e-flex e-con e-child\" data-id=\"0f90ab9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a0c1f54 e-con-full e-flex e-con e-child\" data-id=\"a0c1f54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58afda0 nd-foot-logo elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"58afda0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"40\" src=\"https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/wp-content\/uploads\/2026\/09\/1465ef52-9f61-4566-9e0d-9f4af840037b.png\" class=\"attachment-full size-full wp-image-512\" alt=\"Noordev \u2014 web design and development, digital marketing, brand identity and Odoo partner\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a378c3 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"9a378c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"nd-foot-links\"><a href=\"\/services\/\">Services<\/a><a href=\"\/brand-identity\/\" class=\"cur\">Identit\u00e9 de marque<\/a><a href=\"\/security\/\">S\u00e9curit\u00e9<\/a><a href=\"\/training\/\">Formation<\/a><a href=\"\/case-studies\/\">Nos r\u00e9alisations<\/a><a href=\"\/about\/\">\u00c0 propos<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6a0421 nd-t1 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"a6a0421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&copy; Noordev Technologies Inc. &middot; 2012&ndash;2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4218b0a nd-t1 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"4218b0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b style=\"color:#fff;font-weight:500;\">Montr&eacute;al<\/b> &middot; <b style=\"color:#fff;font-weight:500;\">Toronto<\/b> &middot; <b style=\"color:#fff;font-weight:500;\">Miami<\/b> &middot; <b style=\"color:#fff;font-weight:500;\">Rabat<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#9679; Now booking Q3 brand sprints &middot; 6&ndash;10 weeks, fixed-fee, bilingual EN\/FR-CA Home\/Services\/Brand identity &#9679; Brand strategy &middot; identity design &middot; guidelines Brand identity design that earns enterprise trust &mdash; and ships in ten weeks We build brand identity systems for B2B and SMB clients who need to look like the company they&rsquo;re becoming. Strategy, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-642","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/fr\/wp-json\/wp\/v2\/pages\/642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/fr\/wp-json\/wp\/v2\/comments?post=642"}],"version-history":[{"count":1,"href":"https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/fr\/wp-json\/wp\/v2\/pages\/642\/revisions"}],"predecessor-version":[{"id":663,"href":"https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/fr\/wp-json\/wp\/v2\/pages\/642\/revisions\/663"}],"wp:attachment":[{"href":"https:\/\/wordpress-nginx-production-9ed8.up.railway.app\/fr\/wp-json\/wp\/v2\/media?parent=642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}